As a traditional business owner, you don’t have time to find the newest marketing techniques – I get it! In this internet era, you find yourself lost in this digital world, unable to find the right way to advertise. You’re not even sure if you need all those Social Media pages or a website. Let’s see why it’s so important to have an online presence and how your business can benefit from it.
#1 Increase in sales
If more people know about your product or service, the more sales you’ll have – simple as that. Online platforms like the company’s website, some forums, Quora, and Social Media, will make it easier for you to connect with your target customer.
Even if your business is strictly B2B, you can find a way to reach your potential clients. In fact – online presence can help you approach only ones who showed interest in a field you work in.
#2 Brand building
Companies like Coca Cola, Armani, or Apple are more likely to keep their customers and acquire a new one, because of the added value of their strong brands. Buyers and clients recognize them and are more prone to buy from them.
Nowadays, it is easier than ever to build a brand your customers and clients will love, with some help of the internet. People love Social Media because they can follow news and stories about their favorite brands and interact with them. In the long term, it strengthens the bond between your company and its buyers.
Fun fact: Did you know it is 5-25 times more expensive to acquire a new buyer than to keep an old one?
#3 Employer branding
Attract and keep the best human resources to your company by spreading your company’s vision all across the internet! When you have an online presence, high-quality professionals from your industry will find about your company.
As they know your business better, they will be able to connect to your idea, mission, and vision. As a result, you will get a wide range of candidates for your future job postings.
To resume: strong online presence will make more potential customers know about your business, which will bring more sales and profit to the company longterm.
Do you now have enough pros of online presence?
My name is Kristina Vukovic, and I am a digital marketing and communications consultant.
Throughout the years I’ve worked in digital marketing full time for a publishing house (marketing and promotion of printed magazines), digital media/production company, and on a wide range of freelance projects from different industries. Also, over 3 years I run my personal development blog.