If you’re interested in marketing just because you’ve heard it’s easy money, you’ll be a crappy marketer. Am I saying that marketing is as important as brain surgery? No, but it’s not so naive, either.
Marketing as a job
Whether you work from 9-5 or as a freelancer at your own pace, marketing, and especially digital, needs almost constant engagement. It’s like you have a very demanding pet.
As the industry changes, it is very important to stay up to date with the newest techniques, tools, and media you use to implement a marketing strategy you’ve created for your company or a client. Or, we use the pet analogy, it needs constant grooming.
Experience is really important in marketing, but you’ll need some knowledge, too. You have to understand the basic principles and theories to be able to see the wider picture.
Also, it’s not the formal education that only counts if you want to be a digital marketer. Informal education, in our analogy – petfood, can be very useful, too.
Courses, workshops, practices – all that can change your mindset, improve your creativity, and boost up your marketing skills. Yeah, you’ll be feeding this pet very often.
Marketing as a calling
What differs a calling from a job? You absolutely can’t run from your calling. Let me tell you my story.
I went to a public university to study economics and business. My module is Trade Management and marketing (not graduated yet). I liked this field of study very much, as I wanted to become a warehouse manager, and then later to have my own distribution company.
Throughout the years, I’ve been very good at courses like channels of distribution, trade management, logistics, and similar, and desperately wanted to start working in a logistics company.
My final year came to an end. I’ve got the recommendation letters from a few of my professors for an internship in logistics, but never got it. Back then, Marketing was never my field of interest, but I started reading some blogs and e-books about social media.
I’ve landed my first job in a publishing house where I showed some knowledge about email marketing and Social Media, so I became a Digital Marketing Manager. I was preety good, but I ignored it. When I quit after a year, still having the love for logistics and warehouse management, I applied for a job in that field. I was still getting job offers in the marketing sector, but I wanted to try to exit.
I went all in: showed all my knowledge of the industry and the company on 2 rounds of interviews and brought my recommendations. I was sure that I’ll get the job. Unfortunately, I didn’t. They took someone who doesn’t even have a clue about the industry. My motivation was crushed.
That was the second time I failed to enter the industry. Then and there, I made the decision: I will dedicate my time to improve marketing skills and to become a proper digital marketer. I just couldn’t ignore that calling to use my knowledge and experience to help businesses grow.
Marketing as pure love
After almost 5 years in the marketing and advertising industry, I can say it was a rollercoaster ride. Some of the clients are confused and don’t know what they want. Some of my collaborators don’t know what they’re doing. In the end, it is a struggle, but I am sure that this is a path form me.
It’s like it is in my nature to just help promote and grow businesses, and it always was. It just grew to its full potential when I stopped denying it.
Yes, marketing was my hobby in the beginning. Ye, it is my job now. It cant be both at the same time. If you want to be a good marketer, you have to put your heart and soul to it. Of course, don’t forget to find a healthy marketing – life balance.
My name is Kristina Vukovic, and I am a digital marketing and communications consultant.
Throughout the years I’ve worked in digital marketing full time for a publishing house (marketing and promotion of printed magazines), digital media/production company, and on a wide range of freelance projects from different industries. Also, over 3 years I run my personal development blog.