It’s five AM and I haven’t slept much. I woke up long before my alarm made its annoying beeping sound. But I’m okay with that. There is always something to do when you are a Social Media Manager.
As I drink my morning coffee, I sit with my paper planner and try to remember every tiny thing that I should do for you today, especially ones that are time sensitive. Do you know that I have a special part in my business planner dedicated to your business? In that section, I write some meeting notes, a rough sketch of your advertising budget and ideas for your content on your Social Media.
After that, in about an hour later, I open my laptop. It’s time to face all those people across the internet. My checklist says I should publish an article on your website, schedule some posts, check the analytics and run some Facebook Ads for you. It’s a well-defined path of every Social Media Manager!
I must admit, I am very stressed. I’m a bit overwhelmed, too. Although I try my best to keep myself organized, I feel like the amount of “to do’s” is so big it could knock me down. For example, the numbers and statistics annoy me sometimes, and I would rather write you a piece of good skyscraper content than to make these reports for you.
Sometimes I would schedule all posts ahead of time, and don’t even worry about that, except for the comments I answer. Those days I spend mostly traveling or just enjoying nature. I think it’s healthy for me, and for you, to find a good work balance. We need to recharge our work batteries to get your product out there the best we can.
On the days like these, you are the one who gives me a headache: you change your mind one hundred times, you don’t send me those photos and data for the new campaign you told me you would. Sometimes it’s so hard to be the only one that cares.
In only a few hours the campaign for your new product will start. I worked until late in the night to make everything perfect – from visuals and copy for the Social Media, to meta description for some videos on your YouTube channel. I am so nervous about the result of this campaign – I’ve put so much of myself into it. I always try my best, but digital marketing is based on technology so it can fail sometimes. You never know, do you?
That’s it for now – I hope you’ll be glad hearing from me. You can write me back, it’s always nice to speak to you.
Your Social Media Manager
My name is Kristina Vukovic, and I am a digital marketing and communications consultant.
Throughout the years I’ve worked in digital marketing full time for a publishing house (marketing and promotion of printed magazines), digital media/production company, and on a wide range of freelance projects from different industries. Also, over 3 years I run my personal development blog.