From the outside it looks great: creativity, brainstorming and pitching, but from the inside, it is 70% of hard work and 30% of espresso coffee. From a digital marketer brought directly to you: this is why you should never be one!
The good, the bad and the ugly of digital marketing
I remember the time when I had a “mission” to write a complete Social media presence strategy for one company I worked for. As the deadline was approaching, I gathered all my sources and structured some steps towards the complete Social Media growth strategy. I just had to note down my conclusions in a Word document.
But when it got to the last night of my deadline, I was overwhelmed with stress. Couldn’t finish for the life of me. I had to finalize and call it a night. But I couldn’t.
I stayed up until 5 a.m. and took a bus to work only 2,5 hours later. I had my written strategy, but I was sick, tired, and burned out. The result: one successful presentation. Oh yeah, and passing out when I came home. That was definitely The Good, The Bad and The Ugly at the same time.
Digital marketer: The calling
A bit creative and technical oriented, a digital marketer is truly a multidisciplined person. You have many ways to express only one thought, goal or product, whether it be through text, photo, video or an app.
Because of the nature of the industry, we are condemned to be always on top of things, testing the new algorithms and implementing them. If you are not keen on doing this constantly and also not so great in organization and time management, you should never be a digital marketer.
As a person who developed a digital marketing skillset from nothing, and started a marketing consultancy for SME, I guarantee that you can forget all of the above when your work starts paying off. For example: when your client gets the first sale on his e-commerce website, or when you manage to publish your client’s PR text on a popular online media portal.
Small wins counts.
That feeling when you realize that you actually helped someone grow their business can’t be compared with anything. At least, that is how I work and that is what drives me.
If you don’t like to dive into the field of digital marketing until it becomes your world, you should never be a digital marketer. Yeah, simple as that.
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My name is Kristina Vukovic, and I am a digital marketing and communications consultant.
Throughout the years I’ve worked in digital marketing full time for a publishing house (marketing and promotion of printed magazines), digital media/production company, and on a wide range of freelance projects from different industries. Also, over 3 years I run my personal development blog.